Not all cotton can be called COTTON PLUS
COTTON PLUS is the brand identity of American long-staple cotton, which accounts for only 3% of the world's cotton production, and is known as the "aristocrat of cotton".
Silky-soft & opulent
Woven from 100% cotton, these Luxe COTTON sheets are rich, and silky smooth. Perfect if you like to wake up feeling a little extra special. Commonly found on 5-star hotel beds.
Highly Durable
Cotton plus has a fiber that is 45% stronger than normal cotton, which makes it extra stretchy, as well as more drape and comfort.